PORTFOLIO
Tidyco
Exhibition - Railtex​
The stand at Railtex was approximately 40m² and required a vast amount of organising and coordinating in order to deliver a successful show, including writing the brief and presenting the designs to the board for approval. Furthermore stand management was required throughout the whole of the exhibition in order to ensure that everything ran smoothly.
Rompa
Video production
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Rompa developed a number of new interactive panels as part of their product development. In order to promote the new panels to our Partner Network I produced and directed a series of product videos showcasing the features and benefits of them with the help of a video agency and willing volunteers.
View them all here.
Access Rental
Gulf
Website Redesign
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Access Rental Gulf is the Middle East arm of the AFI group of companies. In order to maintain a competitive advantage in an active market, it was necessary to ensure that the website was up to date and and accessible across different devices.
I managed the whole process, including developing the brief and guiding the design with the web agency as well as creating the content and imagery.
To visit the website, please click here.
Access Rental
Gulf
Development of company brochure
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As part of the rebranding exercise, the brochure required revamping and bringing in line with the new branding guidelines. I was actively involved in creating the content (text and imagery) and working alongside a design agency in order to come up with something that was informative and future-proof.
View a PDF copy here.
AFI Resale
Website redesign
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During my time at AFI, the website underwent two redesigns. The first time I took it from a landing page to a full website with machine information and up to date imagery. The second iteration, AFI underwent a rebrand, where I was able to introduce dynamic web pages with automatic news updates.
To visit the website please click here. To view the previous versions, please visit the Internet Archive and search ww.afi-resale.co.uk
AFI Resale
Marketing Collateral
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An important form of promotion was a regular sales insert, which went out monthly in one of two trade journals. The original flyer was outdated and no longer on brand. With the help of a design agency I created a flyer, which was modern and easily modifiable.
Other collateral included Service and Maintenance Agreement flyers and case studies.
To view a sample of the flyer, please click here.
To download a case study, please click here.
AFI Resale
Promotional Email Design
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Email was a very important form of communication as it was cost effective and could be sent directly to the customer's inbox.
As a brand ambassador, it was my responsibility to ensure that all email templates were consistently on brand.